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Run the audit

For lean B2B marketing teams

Everything you've
published, kept true.

Assay finds what's out of date across your site, blog, and decks, and prepares each fix for your yes.

A price change that touches 40 pages

13 hours of editsbecomes2 hours of review

Example · 20 min a page by hand, 3 min to review
Run the audit See your numbers

Nothing publishes, sends, or spends on its own.

yourcompany.com · 214 pages watched Sample workspace
  1. /blog/how-long-does-setup-takeSetup sentence: two months to 7 days Checking Fix ready Current
  2. /pricing/compareOld plan names Checking Fix ready Current
  3. /blog/best-tools-for-revops (2023)Losing AI citations Checking Fading
  4. ChatGPT · "Their setup time?"Quotes the 2023 post Checking Out of date Re-checking
  5. Sales deck v14 · slide 6Retired positioning Checking Fix ready Current
  6. /integrationsNo changes needed Checking Current
Checking 214 pages 3 fixes ready · waiting on the content leadApprove all 3 Approved by content lead · 3 pages current · about 50 minutes of edits saved · Undo

The market is still hearing
what you stopped saying.

The price changed in March. The positioning moved in June. Your old posts, the comparison page, and ChatGPT's answer never got the memo.

Setup time two months 7 days Before the change Day 1 Day 30 Day 90 · still saying it

Buyers read it

Old pages still get traffic. A post with 300 visits a month teaches the old story 900 times a quarter.

Example

AI repeats it

An AI answer does not hedge. It quotes your oldest page as fact, and your analytics never sees it.

Reps send it

Ten reps sending three decks a week is 120 chances a month to send the old one.

Example

Every week a page stays wrong, it gets read, quoted, and sent again.

You already paid for the hard part.

Years of posts and decks are already built. Assay keeps them earning.

$107,000of content in a 214-page library, at $500 a page
31 pagesout of date. About $15,500 of it tells the old story.
4.5 yearsfor an agency at 4 posts a month to reach every page once
Example · 214 pages · $500 a page · 4 refreshes a month
Month 1Month 12 0 out of date31 out of date31 fixes ready0 out of date
Post Page Deck Approved by content lead
Trackers
show you what AI says about you
Agencies
refresh a few posts a month
Writing tools
make new drafts while the old ones stay live
Assay
checks every page and prepares each fix

Keep your CMS, tracker, and agency. Fixes go to the CMS you use, or to a subdomain we host.

How it works

Change it once. Everything follows.

One approved change. Every page and deck that states it gets a prepared fix.

01

Connect what you have.

Point Assay at your site and the decks you build in Assay. It builds your Truth Graph of approved facts.

02

Assay checks every page.

Each page is compared with your facts and how it shows up in search and AI answers.

03

You approve the fix.

Fixes arrive prepared, in place, for one yes.

Example fact · setup time

Two months 7 days

Approved by product marketing

Blog post · 2019 guideCurrentOut of dateFix ready
Most teams need about two months to get started.Most teams are up and running in a week.
Pricing pageCurrentOut of dateFix ready
Onboarding: 8 weeks, included.Onboarding: 7 days, included.
Comparison pageCurrentOut of dateFix ready
Setup is slower, but deeper.Setup takes a week, with the same depth.
ChatGPT answerCurrentOut of dateRe-checking
They typically take about two months to set up.Source fix ready. Assay re-checks the answer after you approve.Source fixed · re-checking the answer
Sales deck · slide 6CurrentOut of dateFix ready
Plan for a two-month rollout.Live in your first week.
BattlecardCurrentOut of dateFix ready
If they ask about setup time, change the subject.Lead with setup time. We're live in a week.
Approved by product marketing lead · 5 fixes live · Undo

Those 5 fixes

1 hour 40 minutes by handbecomes15 minutes to review

Example · 20 min a page by hand, 3 min to review

Find-and-replace swaps the number.
Assay rewrites the sentence around it.

Powered by the Truth Graph.

Our proprietary engine holds every fact you state, with its source, owner, and version, and knows every page, deck, and draft that uses it.

See the Truth Graph

Two agents. One for what brings buyers in,
one for what you send out.

Both use your approved facts. Pages first, the whole loop later.

AI SEO & GEO · for your content lead

Keeps your site and blog true in Google and AI answers.

A price change across 40 pages

13 hours by handbecomes2 hours to review

  • Finds pages that contradict your current facts
  • Prepares a one-sentence fix with its source
  • Re-checks the page and AI answers after you approve
Meet the SEO & GEO agent

AI Product Marketer · for your PMM lead

Keeps every deck and battlecard on the current story.

A launch across 12 decks and battlecards

9 hours by handbecomesabout 40 minutes to review

  • Prepares an update to every Assay-built asset when the story changes
  • One live link per asset, so reps never send the old one
  • Your hand edits stay
Meet the Product Marketer
Example · 20 min a page, 45 a deck by hand · 3 min to review

Assay Everywhere · free to start

Like Grammarly, but for your AI.

New content starts live, too. Your team drafts in Claude and ChatGPT. Assay checks each draft against your current facts, right in the chat.

Your AI chat · launch emailAssay check

Write the launch email. Lead with setup time.

Getting started is simple. Setup takes 5 days7 days✓ Setup time v18, and SSO is included on every plan.✓ Pricing v7

Needs a person

No approved source says 5 days. Current fact: 7 days.

Use 7 days

Assay Seal

2 of 2 claims match your facts · Setup time v18 · Pricing v7

Accepted by the writer · Example seal

160 drafts a month checked before they leave the chat Example · 8 people × 5 drafts a week
No new app
Works inside Claude and ChatGPT, on the plan you already pay for.
Ideas get kept
Better lines get saved with their source and author.
A check you can show
The Assay Seal shows what was checked and against which facts.
Start free See what it catches

It flags. It doesn't send or publish anything.

Winning

See what lands.

See which pages AI answers cite and which deck sections buyers read. You pick the standard, and every page and deck can follow it.

Pages AI answers citeThis month
  1. Setup guide 41 citations Standard, set by the GTM lead
  2. Pricing FAQ 24 citations Fix ready
  3. 2023 guide 9 citations Fix ready
Example · citations per page this month

Governed

A firewall on everything that ships.

Claims with no approved source get stopped. A named person approves every change, and every change can be undone.

Setup takes 7 days
Sourced · Setup time v18 Approved by GTM lead Live · can be undone
Setup in 5 days, guaranteed
Blocked · no approved source Back to the writer

What teams ask before they book.

“I don't want AI editing our site.”
It can't publish. A person you name approves each change, and any change can be undone.
“We already pay an agency and a tracker.”
Keep both. Your tracker shows what AI says. Assay fixes the pages behind it.
“It'll flatten our voice.”
Only the wrong sentence changes. The rest of the page stays as you wrote it.
“Our decks live in Drive and Highspot.”
Decks built in Assay stay live behind one link. Files kept elsewhere don't update.
“What will it cost?”
One flat monthly fee per agent, in writing after one call. Seats are free.

Your numbers

What keeping it current costs you today.

Put in your numbers. Every assumption is visible and yours to change.

Your content
Your assumptions

Your estimate · per yearEstimate from your inputs

Edits by hand
146 hours
What those hours cost
$10,950
Review with Assay
16 hours
Hours back
130 hoursabout 3 working weeks

If nobody does the edits, 240 page updates and 72 deck updates stay wrong each year.

An agency refreshing 4 posts a month needs about 4 years to reach every page once.

How this is worked out

Updates a year = changes a quarter × 4. By hand = updates × (finding + pages × page minutes + decks × deck minutes). With Assay = updates × (pages + decks) × review minutes.

Run the audit

An estimate from your inputs. It counts hours only and makes no claim about traffic, AI citations, or revenue. Your price comes on the working call, in writing.

How much of your content still says the old thing?

Run the audit on your domain. See which pages disagree with your facts and what AI answers say about you, with sources.

Run the audit Book a working call

If it's not a fit, you hear that on the call.