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AI Product Marketer

With your product marketing lead

Set the story. Stop chasing decks.

You set the buyer, story, and proof. Assay builds, finds, updates, and learns from every asset.

Build one asset family See how it works
Sample workspace · Living collateral Approved work watched
Find approved collateral one week setup deck
↵
Best match · Sales deck Start in one week Current · approved · proof linked
Use this

Early access · not production certified

What the current evidence supports.

The governed asset and campaign core is available in early access. External connectors, automatic updates to delivered files, and production certification remain staged.

Evidence-backed in this candidate

Governed asset work.

  • 01 Evidence-bounded campaign assets
  • 02 Independent human review
  • 03 Governed Smart Link continuity
  • 04 Durable campaign control
  • 05 Truthful Command Center
  • 06 Native, Copilot, and MCP control
  • 07 Source health and governed refresh work
Still staged

Release proof and external continuity.

  • GateExact-release cloud CI, live deployment proof, production telemetry, soak evidence, and independent sign-off remain required.
  • GateProduction analytics, CRM, CMS, and performance connectors are not part of the current public release.
  • GateDownloaded files, inbox attachments, signed documents, and third-party assets do not silently update when source evidence changes.
  • GateAsync buyer rooms, embedded proposal interaction, and electronic signature are not shipped Product Marketer capabilities.
  • GateThe final stable MCP Tasks transport remains gated; durable run polling is the current truthful transport.
  • GateAutomatic experiment distribution, winner selection, strategy changes, external activation, and spend remain human-controlled and staged.

Smart Links keep the last approved version visible while changed work returns to human review. See the governance model, AI CMO boundaries, and accountable operating model.

The real job

PMM is a strategy job trapped inside an asset-ops job.

Choosing the story takes judgment. Making, filing, updating, and finding every asset does not. Give that work to AI.

Your product marketer

Owns the story.

  • 01 Buyer, position, and promise
  • 02 Proof, taste, risk, and final call
AI Product Marketer

Runs the asset work.

  • MakeDecks, one-pagers, battlecards, briefs
  • KeepProof, versions, checks, and clean updates
  • UseFind, share, and learn from the right asset

The content graveyard

47 battlecards in the folder. Not one your reps trust.

Good work dies when no one can find or trust it. Decks get buried, copied, and rebuilt because no one knows which file is safe.

  1. 01 · MadeA useful deck ships.Weeks of good work
  2. 02 · BuriedIt lands in a folder.No clear moment to use it
  3. 03 · CopiedA rep makes a new file.The source and owner split
  4. 04 · LostNo one learns from it.The next request starts again

Governed · The baseline

One story becomes the whole asset family.

Set the buyer, story, and proof once. Assay builds the whole asset family from it.

Missing proof comes back as a question. Never a polished guess.

Human-approved story Start in one week. Buyer · position · message · proof
DeckSetup storyReady
One-pagerProof at a glanceReady
Sales guideWhy start nowReview
ProposalApproved proofReady
Same position Same approved proof One review trail

Living

Make it once. Keep it alive.

When proof changes, Assay finds the exact slides and blocks that use it. Clean fixes are prepared. Hand edits stay.

  • Fix the slide or block, not the whole file.
  • Keep the last approved Smart Link live during review.
  • Downloaded copies stay unchanged.
Setup time
Two months7 days
Sales deck Slides 7 + 12 Review ready
One-pager Proof block Clean update
Sales guide No matching claim No change
Smart Link · Sales deck Last approved version stays live Protected

Living · Ready when needed

The right asset, at the moment it is needed.

Keep approved assets in one searchable library. See what is current, what is under review, and what should no longer be used before you open another folder.

one week setup
Search name, type, status, or team
Sales deck Start in one week Approved · current proof · PMM owned
Use this
Old sales deck Setup takes two months Old proof · replaced by v18
Do not use
One owner One approved version One place to find it

Winning

See which part of the story earned attention.

Assay ties attention to the exact asset, section, claim, and story. When the pattern repeats, your PMM gets a clean next test.

A view is only a signal. Your PMM chooses the test.

Sample pattern · Sales deckNo winner claimed
  1. Observed Readers stayed with the setup proof. Exact approved version kept
  2. What it may mean A clear one-week promise may matter more than low price. Direction, not cause
  3. Next clean test Lead with one week. Keep the price and buyer the same. Ready for PMM review
KeepTestRetire

The new PMM team

AI runs asset ops. You run the market.

AI carries Create · adapt · check · file · refresh · find · measure
Your PMM keeps Strategy · narrative · message · taste · final approval

Tools and connections are set with your team. We only claim what exists. Your PMM keeps final approval for every export, share, send, publish, or spend.

Bring one asset family your PMM should never rebuild again. Book a working call →