The Assay Truth Graph
A system of record for go-to-market.
Our standard model for B2B GTM knowledge. What your company knows maps onto one deliberate structure of facts, proof, audiences, decisions, and results. Change one piece and every place it is used moves with it.
Fed by SlackNotionGitHubJiraGongMeeting notes connected during setup
Setup time Two months → 7 days Approved source · Product owner · v18
Why this exists
Software runs on Git. Finance runs on ledgers. GTM still runs on docs.
Every serious discipline has a record that remembers each change and why it was made. GTM never got one.
01
Find every place the old truth was used.
02
Guess the live version and the right owner.
01
See the exact work that depends on it.
02
Update safe work. Route the hard call.
Fact · choice · owner · proof · use
Page · article · deck · answer
Response · doubt · next test
What the graph makes true
Living. Winning. Governed.
Run go-to-market on the record, and three properties follow.
Change a fact once and the graph finds every page, deck, play, and answer built on it.
Results flow back to the exact idea. The version winning on reply and conversion data becomes the one everything runs on.
Claims that contradict approved truth get caught before they ship. Wrong facts already out get found and corrected. Every catch is logged.
People keep the keys
AI moves the work. People own the truth.
The hard call never disappears into the system.
Start with one real jobBuild the truth your human + AI GTM team runs on.
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